Deel
Deel SEO case study shows how it goes to #1 on Google
What we did
10+
country-specific guides ranking
75%
Organic Traffic Growth
45%
Boosted Click rate (CTR)
Client Overview:
Client name: Alex Bouaziz
Website: deel.com
Industry: SaaS
Budget: $10,000
Duration: 7 Months
Clients Problem:
The company had an excellent service but struggled with low visibility in international markets. Their existing content wasn’t connecting with global audiences, and they weren’t ranking for intent-driven search terms used by HR leaders and decision-makers.
Requirements:
Alex Bouaziz, owner of deel.com wanted his business to Attract qualified B2B traffic & Leads.:
- Target decision-makers searching for international employment solutions.
- Create a sustainable SEO engine to support long-term growth.
Here’s how PerkSEO flips the script.
PerkSEO Solution:
Instead of relying only on traditional keyword and backlink strategies, we designed a unique SEO framework tailored for the B2B SaaS model:
Pain-Point Mapping SEO
We mapped common hiring & compliance pain points (e.g., “how to hire in Germany without a legal entity”) and turned them into optimised landing pages.
Search Intent Clustering
Grouped keywords by decision stages (awareness → consideration → purchase), creating a content funnel that matched the buyer journey.
Interactive Content SEO
Built country-specific employment compliance guides and optimized them for “long-tail, high-intent searches,” positioning the brand as a go-to global resource.
AI-Powered Competitor Gap Analysis
Used data-driven tools to uncover keywords competitors ignored but had high conversion potential, then built content around them.
Authority Amplification
Partnered with niche HR and global employment blogs to publish insights, boosting both brand authority and backlinks.
Results, Growth & the Numbers That Matter
Within 7 months, our strategy delivered measurable results:
- 75% organic traffic growth in less than a year.
- 10+ country-specific guides ranking on Google’s first page.
- High-value leads generated directly from decision-stage keywords.
- Significant keyword share gain, outpacing key competitors.
Final Outcome
The SaaS company transformed from being barely discoverable to becoming a trusted authority in global employment services. The sharp rise in traffic and inbound leads directly contributed to the company’s growth stage hiring new staff to handle demand.
From Leeds to the world our SEO strategies help you rank higher, attract more customers, and scale your business with confidence.